Thursday, October 09, 2008

Xocai is gathering pace as they get closer to the launch date. On a recent trip to Brussels Xocai signed a 3 year exclusive agreement with a research and development company specialising in chocolate research and innovative products. The head of this company flew in from Austria specifically to meet with MXI. This gentleman used to be the head of innovation at Proctor and Gamble and he was the man who launched juggernaut Red Bull into the marketplace. He has been extremely successful and has a team of 198 people.

They have the innovative products; they just needed the marketing arm to take those products to the end user. This company will team up with MXI to introduce some of the most breakthrough products ever. Just to give you an example; antacid sales are soaring and this manufacturer has created a pro-biotic chocolate that they believe will have a major impact. In addition they have created an anti-ageing chocolate moisturising balm that has 8 years of clinicals behind it. They have also created a milk chocolate with almost the same potency of dark chocolate.

The future looks bright. The experts in Brussels made it very clear that there is no one doing what MXI is doing and even if someone down the road tried to turn in this healthy direction, it would take 3-5 years.

Xocai chocolate plans to have chocolate available by November with the launch still January

To read more about Xocai or to start your own business visit www.healthybelgianchocolate.info

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